Privacy Policy

Brightview Construction Group LLC, d/b/a Brightview Homes (“Company,” “Brightview,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, submit forms, schedule consultations, or communicate with us through digital or mobile channels.

By using our website or services, you consent to the practices described in this Privacy Policy.

Information We Collect

We may collect the following categories of information:

Personal Information

• Name
• Email address
• Phone number
• Mailing address

Property & Project Information

• Lot or parcel address, parcel ID, and county
• Floor plan and home design preferences
• Budget, financing, and timeline details
• Information voluntarily submitted through forms, consultations, or warranty requests

Communication Data

• Records of phone calls, SMS messages, emails, and form submissions

Technical and Usage Information

• IP address
• Browser type
• Device identifiers
• Operating system
• Referring URLs
• Pages visited
• Date and time of visits

Tracking and Analytics Data

• Cookies
• Pixels
• Tags
• Similar tracking technologies used for analytics and marketing purposes

Information may be collected directly from you, automatically through technology, or from authorized third-party partners.

How We Use Your Information

We use collected information for the following purposes:

• To provide home building, construction, warranty, real estate, and related services
• To respond to inquiries and consultation requests
• To communicate via phone, email, or SMS
• To send marketing or promotional messages where legally permitted
• To improve website functionality and user experience
• To analyze marketing and advertising effectiveness
• To comply with legal, regulatory, and contractual obligations
• To prevent fraud, unauthorized access, and misuse of services

SMS, Email, and Mobile Messaging Consent

By submitting your phone number through our website, forms, advertisements, or other communication channels, you expressly consent to receive communications from Brightview Construction Group LLC (d/b/a Brightview Homes), including SMS text messages, phone calls, and emails.

• Message frequency may vary
• Message and data rates may apply
• Consent is not a condition of purchase

Opt-Out

You may opt out of SMS communications at any time by replying STOP.

You may opt out of email communications by using the unsubscribe link included in our emails.

Mobile Information Sharing Statement

We do not sell, rent, or share mobile phone numbers with third parties for their own marketing purposes.

Mobile information may be shared only with trusted service providers who assist in delivering communications or services on our behalf and are subject to confidentiality obligations.

Cookies and Tracking Technologies

We use cookies and similar technologies in three categories. You can change which categories we use at any time by opening Cookie settings, and your choice is remembered on this browser for one year.

When you first arrive, analytics and marketing cookies are active and the banner at the bottom of the page tells you so. Choosing “Only necessary” or turning a category off under “Customize” takes effect immediately and also deletes the cookies in that category that were already set.

Strictly Necessary Cookies

Always on. These make the site and our forms work and cannot be switched off.

• Remembering your cookie choice so we do not ask again
• Carrying form entries between steps of a quote or contact request
• Spam and abuse protection on our forms

Analytics Cookies

Help us understand which pages are useful so we can improve them.

• Google Analytics 4 — page views, traffic sources, and which pages lead to an inquiry
• Microsoft Clarity — anonymized session replay and heatmaps showing where visitors click and scroll. Clarity is loaded only if you allow analytics cookies.

If you turn analytics off, Google Analytics continues to receive a page count with no cookies and no identifiers, which tells us how busy the site is without recording anything about you individually.

Marketing Cookies

Let us measure our advertising and show our ads to people who have already visited the site.

• Google Ads — conversion measurement and remarketing audiences
• Meta (Facebook and Instagram) Pixel — conversion measurement and remarketing audiences

Turning marketing cookies off signals our advertising partners to stop using your data for ad targeting or ad personalization.

Do Not Track and Global Privacy Control

We do not sell personal information for money. Using advertising cookies to reach past visitors may qualify as “sharing” for cross-context behavioral advertising under California law. Choosing “Only necessary,” or turning off the Marketing category, is how you opt out of that sharing on this website.

You may also control cookies through your browser settings. Blocking cookies at the browser level may affect how parts of this site function.

Information Sharing and Disclosure

We may share information with:

• Service providers (CRM platforms, communication tools, analytics providers)
• Trade partners, vendors, lenders, and title companies involved in requested services
• Legal or regulatory authorities when required by law

We do not sell personal information.

Data Security and Handling

We implement administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

While we strive to protect your information, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

Your Privacy Rights

Depending on your location, you may have the right to:

• Request access to your personal data
• Request correction or deletion of your data
• Opt out of marketing communications
• Withdraw consent at any time

Requests may be submitted by contacting us at info@brightviewhomes.us.

California Privacy Rights (CCPA / CPRA)

California residents have the right to request disclosure of the categories and specific pieces of personal information collected, used, or disclosed by us, and may request deletion of personal information, subject to legal exceptions.

We do not discriminate against individuals who exercise their privacy rights.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

Contact Information